The iconic R Mark was designed to be a distinctive, strong, simple, and memorable identifying mark, which over time, will become instantly recognizable, and an extremely familiar identity. The R Mark is made up of three shapes that are “Working together” to form the symbolic R, which are roads or paths to the future, as seen within the white or negative space of the R.
 

Also depicted within the negative space area is the graphic abstract image of a horse. Some symbolic meanings of the horse are nobility, loyalty, strength, and success. Together, the three black shapes create one overall bold compelling shape, not a common typical circle or square, but
a distinctive shape all it’s own that sets it apart from other logos.